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Revealing Home Inspection Secrets

Marketing tactic or honesty: what secrets do think need to be revealed?

Creating A Successful Blog for a Small Business

For a small business targeting a local area, a blog can be an effective tool. You do not need to work on it like many other blogs to have it drive clients to you.

Home Inspection as a Career in This Downturn

A post disputing some articles about going into the home inspection business at this time.

HUD Calls for a Meeting to Help Resolve Housing Issues

A housing summit is being organized by HUD to deal with the housing crisis.

Green Home Conversion

The beginning of a series of post on the idea of how to convert your existing home into a green one.

Update On My Efforts for This Site

Documenting my efforts of creating and marketing a real estate destination site for Houston to benefit my home inspection business.

Freddie and Fannie Went Up the Hill, Freddie Fell Down, and Fannie Came Tumbling After

Fannie Mae and Freddie Mac are said to end up under government control today due to accounting which hid problems with their abilities to handle our financial storm. Maybe it is time to consider more accountability for firms reporting financial numbers.

An Open Letter to the Houston Association of Realtors

Some thoughts on improving the Houston Association of Realtors’ website (HAR.com)to better serve the community (real estate professionals and consumers).

Does Yahoo’s BOSS present a Challenge to Real Estate Sites?

Search is the medium we use for interacting with the web, and more sites are offeing search specific to one topic. Could Yahoo’s BOSS help a new search site take on established sites?

Can a Blog Be a Third Place? (Including Affiliate Marketing Programs to Enhance Your Blog)

Creating a useful blog for your business sometimes means going beyond the immediate boundaries of your business to create a “third place” on the internet for your market. Affiliate programs can help with this goal.

The Continuing Mortgage Crisis: Are We Fueling Our Own Downfall?

The problems at Fannie Mae and Freddie Mac are being causes by reactive investors, who are not looking at the details, while InndyMac’s fall is hastened by our own actions. There is a way to get by in a Bear market though.

Is Your Firm Helping You Market Your Listings?

After finding a marketing study detailing the positions for brokerages on the internt, I am thinking about if it might be better for your marketing to go through an alt search engine.

Considering a PPC campaign, Displaying Ads on Your Site, and Text Link Ads

Going through what I am doing with my blog, and why I am doing it. I look at aspects of my advertising on the internet and other basic SEO strategies.

The First Step to SEO for Your Site

A post describing my first steps in my SEO effort for this site. By using Google Alerts and Technorati, as well as media blogs, I can connect with visitors.

A Downward Spiral For the Housing Market?

Bad housing news feeds upon itself, which causes more bad news.

Blogging for Business

A post describing whether you should be choosing a static site or blog for your business, and the image created by disabling your comments section.

Some Facts about Home Inspection Services in Houston for 2008

An overview of what you might find when looking for a home inspector in Houston.

The Business Card’s Travels

Considering the design of a business card, and how it can be used to better your business.

Adventures in Finding Free Advertising on the Internet

Everyone is looking for a free ride, here is what I found.

Which Brokerage Should My Daughter Use to Sell Her House

An examination of marketing and real estate.

Exit Interviews: how do you determine how the job went?

Improving customer service through the use of exit interviews.

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