Since I have been increasingly been receiving requests about advertising, I thought it best to create this policy to let potential advertisers understand my thoughts on how advertising will be handled on this site.
1. TextLinkAds- I do not sell them when they are inside a blog post. Period. If you have a suggestion for a post with a desire for me to link to your site, you can send me the information, and I will review it. I have accepted these solicitations in the past when I felt that the topic matches a theme in current posts or fits with the overall objective in the site. This means anything that helps explain how a home functions or what can make a home better. (This includes home décor, but I do not have many posts on that subject).
I will sell them in the right sidebar in the same space as the other ads mentioned below. These ads are $30 per month.
2. Google Adsense
Some of the banner ads in the top of the website, and the text ads on the right side of the page and at other places in the site are served automatically by Google. They serve ads which their system determines would be “relevant” (not necessarily appropriate) to the content shown on the page, and/or the interest of particular individuals reading our website. I do block these ads from being seen by every single visitor to the site. Only visitors who are coming to the site from a search will see the ads. Although I do not have control over which ads are shown, I have been using a tag to suggest a topic for those ads on certain posts.
3. Direct Purchase from YourHoustonHomeInspector.com
I have entertained the idea of 125×125 ads to be displayed in the sidebar or before the comments. I recently stopped taking some of these ads, which was through a service because I found that they were not beneficial to the readers. I will take ads which may be of use to homeowners, home buyers, or home sellers (especially in the Houston area). If you have a product in that category, then I am open to a discussion. These ads are $40 per month.
4. Blog Postings
I accept guest posts. If you have a well written post that provides useful information to my readers, then I will be happy to post it. I have not asked for payment for these posts, but I like the idea of a product as a give-away to the readers (this is open to discussion). These posts will have a link back to your site with a statement at the beginning of the post that this is a guest post.
5. Ads in comments
I do not approve of ads in comments. I will delete links in comments or comments which have a pure advertising purpose. If you are promoting your site/product, and I find that you are trying to add to the conversation, I will allow the comment. The comments are meant to further the discussion provide further details or differing opinions. If this is achieved, and a link back to your site helps this, then I am not adverse to such a link.
6. Affiiate Links
To be in compliance with FTC Guidelines please be advised that some of the hyperlinks contained on this web site may be linked to an affiliate partner’s products. Although I might receive commissions for products purchased on an affiliate site via my referral, I don’t obtain revenue for writing any item reviews, nor do I obtain free products for evaluation. All products featured and/or reviewed on this website are chosen by me and given independent review — good or bad.
YourHoustonHomeInspector.com does not tolerate advertising that constitutes hate speech, blatant falsehood, racism, pornography, violence, or illegal activity.
I reserve the right to remove any ads or content which does not fit with the goals of this site.
By accepting an ad, I am not endorsing one product over another. I advise readers to evaluate the products on their own.
Some Facts About the Site (Statistics)
Currently, this site obtains around 5000 visitors per month. I market this site to people living in and around the Houston area through various media. About 66% of the visitors are in this area or moving to the area or in Texas. The remainder of the visitors are mainly from the United States with a smaller percentage from outside of the US. Most visitors are already homeowners, but a good amount are buying or selling a home. The main age range of readers is 25 to 50.
Here are some averages over the last twelve months.
Unique Daily Visitors: 136.76
Unique Monthly Visitors: 4286.25
Monthly Unique Page Views: 8125.66
Pages/Visit: 2.07 (currently this is 2.57)
Average Time on Site: 3.32 minutes (currently this is over 5 minutes)
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